Natasha started in her role on May 1, and brings 15+ years of B2B experience and marketing knowledge with her from large organizations such as Motorola Solutions, W.W. Grainger, Ingersoll Rand, and Panduit.

Natasha’s past senior-level marketing responsibilities included creating, executing, and communicating marketing strategies, tactics, and programs with, through and for manufacturers, distributors and resellers selling into commercial vertical markets, mostly across the US and Canada.

“We’re incredibly excited to have Natasha on board with us, furthering our vision of dedicating high-level sales and marketing proficiency to our organization,” states Scott Bassett, CEO. “Her marketing expertise, strategic thinking, channel knowledge and broad skill set will help us continue to create value, deliver excellence to our customers, and meet and exceed our business objectives now and into the future.”

You can reach Natasha at natasha.rodgers@bassettsales.com or 618.593.3792.