ABOUT US
Driven by legacy
The Bassett Sales Corporation of today is built on a solid foundation laid almost 70 years ago by the visionaries who came before us. We are forever grateful for our founders’ ingenuity, and will always look to our rich history to continue to be a business relevant for the times.
We wholeheartedly believe that our business successes have always been rooted in kindness and love for people, and we will always strive to leave a legacy that reflects this core belief.
WHAT WE DO
Make a lasting impact
We go the extra mile, beyond the status quo, to chart the path to extraordinary as a Manufacturer Representative.
We partner with innovative brands to do the important work of keeping our communities safer and more secure.
We strive to create and execute sales and marketing strategies that meet or exceed the sales objectives of the manufacturers we represent.
We make it all happen with grace, humilty and an appreciation for those we engage with along the way.
OUR TEAM
Fiercely dedicated
Unmatched security industry expertise from an accessible, results-driven team of in-market sales and marketing professionals.
Scott Bassett
CEO
Kim Walsh
President
Natasha Rodgers
VP of Marketing
Danny Vasquez
VP of Sales
Jeff Snyder
Director of Sales
Ken Berkhouse
Regional Account Manager
Jason Gonzales
Regional Account Manager
James “Jim” Sage
Business Development
Special Projects Manager
Mary Garcia
Inside Sales
TESTIMONIALS
Don’t just take our word for it
See what our customers, partners and manufacturers have to say about us.
”Our partnership with the Bassett Sales team has been valuable in expanding our reach within the security sector in the Southwest. Their deep understanding of the industry and established relationships have increased our traction with end users in this region. We appreciate their dedication and proactive approach to supporting our local sales team and representing our video security solutions.”
Chuck O’Leary, Vice President of Sales, Video Systems and Solutions
“I’ve had the opportunity to work with Bassett Sales for the last 6 plus years and during that time we have seen significant growth in sales and market share across the whole of their territory. Bassett is a first-class organization, who invest in their people, their brands and the channels they serve and we love working with their team. Personally, I’ve developed strong relationships with the team members and leadership because they are wonderful people who genuinely believe that relationships matter.”
Michael Peveler, Vice President of Sales
”Working with the team at Bassett Sales is always a pleasure! They are extremely professional and knowledgeable and have been a great partner to us for more than 10 years!”
Curtis Paradzick, Vice President of Sales
“Bassett Sales has been an exceptional partner in business in the over 15 years I have worked with them, offering unwavering support for the entire line card. The Bassett team provides exemplary sales and technical support and has been a tremendous asset to both me and my sales team.”
Sarah Rendich, Director – CSS Global Supplier Relations
“Bassett Sales should be the model for Manufacturer’s Rep firms. The professionalism of their people from Sales, Marketing and Support is second to none. We have shared several product lines with them in the states of California and Nevada for over 30 years and have had a fantastic working relationship.”
Mark Dodge, President
OUR FACILITY
Experience
Bassett Sales
Our headquarter office is located in Burbank, California, which is also home to our Bassett Sales Experience Center. We invite our manufacturers, partners and end-users to visit and see our security technology solutions in action.
11,000 sq. ft. (experience center), 2,500 sq. ft. (warehouse)
Functional Security Operation Center:
✔ Bosch surveillance cameras
✔ Salto access control and key replacement
✔ AtlasIED performance audio and mass communications
✔ Primeview high resolution commercial-grade displays
Showroom, training center, and green screen production space for webinar presentations and videos
Scott Bassett
CEO
Scott joined the organization in 1973 when it was named Bassett & Moore, and while completing his Bachelor of Science degrees in the School of Business and School of Architecture at the University of Southern California (USC).
As CEO of The Bassett Sales Corporation (a Manufacturer Representative) and president of Astra Communications, Inc. (a Motorola Solutions distributor), Scott brings more than 50 years of security and communications technology experience to the business.
Scott is the company’s visionary leader, heartbeat, and energy that radiates throughout the company’s core, from sales and marketing to operations. He’s responsible for keeping the business running profitably and efficiently, while also serving as the sales territory lead for Southern California and Hawaii.
He also spends a significant amount of his time staying true to his passion – creating and nurturing new and established relationships with the company’s manufacturers and strategic partners.
Southern California and Hawaii
Kim Walsh
President
Kim, a respected Manufacturer Representative executive within the commercial security technology industry, puts the business in “family business”.
Having held various staff-level and leadership roles in customer service, warehouse/distribution and sales since she began her career with the company in 1985, she now serves as the president of The Bassett Sales Corporation since 2023.
Kim’s responsibilities as president include overseeing the company’s sales and marketing teams, developing new business in the Los Angeles County, Inland Empire, and Tri-Counties, California territory, and strengthening the company’s relationships with our manufacturers, strategic partners and end-users.
From time to time, you might also find her paying homage to her professional beginnings, taking incoming customer service calls when she’s in the office. Now, that’s dedication.
Southern California – Los Angeles County, Inland Empire, Tri-Counties
Natasha Rodgers
Vice-President of Marketing & Communications
Natasha joined The Bassett Sales Corporation in May 2024 as the vice president of all things marketing, and brings 15+ years of B2B experience and marketing knowledge with her from large organizations such as Motorola Solutions, W.W. Grainger, Ingersoll Rand, and Panduit.
Natasha’s past senior-level marketing responsibilities included creating, executing, and communicating marketing strategies, tactics, and programs with, through and for manufacturers, distributors and resellers selling into commercial vertical markets, mostly across the US and Canada.
Natasha’s background and experiences are a true differentiator for the company, and demonstrates our commitment to be an extraordinary sales and marketing organization.
Danny Vasquez
VP of Sales
Danny joined The Bassett Sales Corporation as the vice president of sales in March 2025 from Siemens. He spent two stints and 13 years there progressing from a business development professional managing territories throughout the US, including those within Bassett Sales’ core markets (California, Nevada, Arizona, and Hawaii), to a senior leader managing sales and marketing teams for their US indirect channel.
As The Bassett Sales Corporation’s VP of Sales, Danny works hand-in-hand with the company’s executive leadership team to help craft business development strategies for the organization and maximize sales in his territory of Las Vegas, Nevada.
Bolstering more than 25 years of industry experience with contractors, manufacturers, and integrators of physical security, risk management, life safety, and building automation solutions at Siemens, Climatec, Convergint, and Eagle Sentry, Danny is well-positioned to help take our sales team to the next level in our endless pursuit of excellence for our manufacturers, partners and end-customers.
Las Vegas, Nevada
Jeff Snyder
Director of sales
Jeff is The Bassett Sales Corporation’s quiet sales warrior. He launched his business development career in the security industry in 2008 at a Manufacturer Representative firm, and joined Bassett Sales in April 2012 as a territory sales manager for the state of Arizona.
In 2024, he was elevated to the position of director of sales where he provides leadership to a team of regional account managers in addition to his territory management responsibilities.
With more than 15 years of experience, strong industry relationships, and in-depth knowledge of the Manufacturer Representative business, Jeff is able to incorporate industry best practices and measured doses of creativity to his sales approach to achieve our principals’ and partners’ sales goals.
Arizona
Ken Berkhouse
Regional Account Manager
Ken joined The Bassett Sales Corporation in 2017 as the Regional Account Manager for San Diego and Imperial County, California with select key accounts in Orange and Riverside County, California.
With more than 15 years of diverse security industry experience that spans across Manufacturer Representative companies and large corporate organizations such as Anixter (a Wesco company) and Pelco (a Motorola Solutions company), Ken offers a unique perspective on how to drive security technology sales in the industry.
Southern California – San Diego County, Orange County, Inland Empire, Imperial County
Jason Gonzales
Regional Account Manager
Jason left his beloved Chicago Bears and Chicago-style pizza behind to join The Bassett Sales Corporation as the Regional Account Manager for Orange, Southern LA and San Bernardino County, California in July 2023.
His 7+ years of security industry experience, including time at an advanced integrator of custom hardware systems, is a value-add to the team and our partners.
Southern California – Los Angeles County, Orange County, San Bernardino County
James Sage
Business Development / Special Projects Manager
James joined The Bassett Sales Corporation in 2018 and is the company’s resident technology expert. He has a wealth of technical knowledge from his 35+ years of experience in the security industry working mostly as a security systems integrator in installation, project management, design build, sales, operations management, and technology development.
When needed, James leverages his extensive background to provide technical training and product recommendations to the company’s sales team, end-users, consultants, resellers and distributors.
Mary Garcia
Inside Sales
Mary brings more than 30 years of security industry experience from sales and marketing roles at resellers and distributors such as Tri-Ed Distribution (a Wesco company) and Consolidated Electrical Distributors.
She joined The Bassett Sales Corporation in December 2020 as an inside sales representative where she supports the company’s business development projects and initiatives.